Identity
⌝
Strategy is done. Now we make it visible — a brand system that reflects where you're going, not just where you've been.
Design without strategy is decoration. Identity without Foundation is guesswork with good fonts.
Timeline
4-6 Weeks
Delivery
Logo System + Brand Guidelines + Design System + Website
OVERVIEW
• Most identity projects fail because they start here, without strategy.
We build a system — not a set of files. One that travels across every touchpoint.
Works in your product, your deck, your website, your content — without looking like four different companies made it.
WHAT WE DELIVER
Visual Identity
Logo system
Typography system
Colour system
Illustration & iconography
Brand guidelines
Design system
Digital & Product Experience
UI design system
Website UX architecture
Website UI & development
Landing page design
App interface design
Brand Assets
Packaging (if needed)
Brand collateral
PROCESS
Direction — translate positioning into visual direction.
Logo & Core — mark, variants, usage rules.
System Build — colour, type, illustration, iconography.
Digital Application — website architecture, UI, components.
Development & QA — built to spec, mobile-first.
Handoff — brand guidelines, asset library, team walkthrough.
OUTCOMES
A brand that reflects what the company actually is now.
A website that converts — messaging and design from the same brief.
Guidelines your team follows without re-briefing us.
Consistency across pitch, website, product, and social.
A system every designer and vendor you work with can use.
WHO THIS IS FOR
Founders who've done positioning work and need visuals to match.
Companies that have outgrown their current brand.
Teams preparing for a funding round, launch, or rebrand.
Not for you if positioning isn't clear yet — we'll recommend
Foundation first.
BOOK A CALL
ROOTSQUARE®
"No pitch. No pressure. We'll spend 30 minutes understanding where you are. If it's not the right fit, we'll say so."
Shivam Pal
Co-Founder
Identity
⌝
Strategy is done. Now we make it visible — a brand system that reflects where you're going, not just where you've been.
Design without strategy is decoration. Identity without Foundation is guesswork with good fonts.
Timeline
4-6 Weeks
Delivery
Logo System + Brand Guidelines + Design System + Website
OVERVIEW
• Most identity projects fail because they start here, without strategy.
We build a system — not a set of files. One that travels across every touchpoint.
Works in your product, your deck, your website, your content — without looking like four different companies made it.
WHAT WE DELIVER
Visual Identity
Logo system
Typography system
Colour system
Illustration & iconography
Brand guidelines
Design system
Digital & Product Experience
UI design system
Website UX architecture
Website UI & development
Landing page design
App interface design
Brand Assets
Packaging (if needed)
Brand collateral
PROCESS
Direction — translate positioning into
visual direction.
Logo & Core — mark, variants, usage rules.
System Build — colour, type, illustration, iconography.
Digital Application — website architecture,
UI, components.
Development & QA — built to spec, mobile-first.
Handoff — brand guidelines, asset library,
team walkthrough.
OUTCOMES
A brand that reflects what the company
actually is now.
A website that converts — messaging and design from the same brief.
Guidelines your team follows without
re-briefing us.
Consistency across pitch, website, product,
and social.
A system every designer and vendor you work with can use.
WHO THIS IS FOR
Founders who've done positioning work and need visuals to match.
Companies that have outgrown their current brand.
Teams preparing for a funding round, launch,
or rebrand.
Not for you if positioning isn't clear yet — we'll recommend Foundation first.
BOOK A CALL
ROOTSQUARE®
"No pitch. No pressure. We'll spend 30 minutes understanding where you are. If it's not the right fit, we'll say so."
Shivam Pal
Co-Founder
Identity
⌝
Strategy is done. Now we make it visible — a brand system that reflects where you're going, not just where you've been.
Design without strategy is decoration. Identity without Foundation is guesswork with good fonts.
Timeline
4-6 Weeks
Delivery
Logo System + Brand Guidelines + Design System + Website
OVERVIEW
Most identity projects fail because they start here,
without strategy.We build a system — not a set of files. One that travels across every touchpoint.
Works in your product, your deck, your website, your content
— without looking like four different companies made it.
WHAT WE DELIVER
Visual Identity
Logo system
Typography system
Colour system
Illustration & iconography
Brand guidelines
Design system
Digital & Product Experience
UI design system
Website UX architecture
Website UI & development
Landing page design
App interface design
Brand Assets
Packaging (if needed)
Brand collateral
PROCESS
Direction — translate positioning into visual direction.
Logo & Core — mark, variants, usage rules.
System Build — colour, type, illustration, iconography.
Digital Application — website architecture, UI, components.
Development & QA — built to spec, mobile-first.
Handoff — brand guidelines, asset library, team walkthrough.
OUTCOMES
A brand that reflects what the company actually is now.
A website that converts — messaging and design from the same brief.
Guidelines your team follows without re-briefing us.
Consistency across pitch, website, product, and social.
A system every designer and vendor you work with can use.
WHO THIS IS FOR
Founders who've done positioning work and need visuals to match.
Companies that have outgrown their current brand.
Teams preparing for a funding round, launch, or rebrand.
Not for you if positioning isn't clear yet — we'll recommend
Foundation first.
BOOK A CALL
ROOTSQUARE®
"No pitch. No pressure. We'll spend 30 minutes understanding where you are. If it's not the right fit, we'll say so."
Shivam Pal
Co-Founder